Purpose/goal:They use Instagram so they can showcase their latest car and motorcycle models, their latest innovation to build a global community around Honda. Right now, Yamaha is one of the leading and most recognizable motorcycle brands in the world, since they are a part of Moto GP and have Valentino Rossi racing for them. Japanese fashion used to be one of the best-kept secrets. Neighborhood is the original streetwear brand of Japan. The material, color, and designs are durable and hold after multiple washes. The other videos are in the range of 5 min and 9 minutes and they feature behind the scene action from the Tasty Japan producers where their audience can see how they prepare the videos. He used to work as an apprentice for Comme de Garcons, another iconic Japanese fashion brand. It’s a streetwear brand that uses premium quality fabrics and is influenced by changes in art, music, film, and other creative mediums. The clothes don't wear out even after repeated washing cycles. Women’s clothing is priced at $12 – $710, and men’s clothing is priced at $12 – $835 at the official website. Takahashi has also worked with Uniqlo to create Uniqlo Undercover. All products are made in Japan. The brand name, pronounced as double taps, were taken from the military term for two shots. Price Range: $19 – $839 available at End Clothing. Category: Food/Travel | # of followers: 1.7 million, Description:Tastemade Japan is a happy media that delivers programs of eating, traveling and design ♡. Most Popular Japanese Tea Brands Fukujuen. Honda maintains several different Instagram accounts that are specific to countries and continents/regions, also they have Instagram accounts that are specific to iconic car models such as Type R, and racing teams associated with its motorcycles. Their motto, “We make noise, not clothes,” is the inspiration behind their clothing line. The third group of Stories features a live demo of the new 2019 Honda car model Insight. Brand’s Portfolio: The menswear store started as an importer of classic American brands with heavy influence from prep style and Ivy League. They don’t use IGTV. This approach allows them to communicate in a different language with different content with the local audience to the content is mostly user-generated. Perhaps one of the most famous contemporary Japanese clothing brands of all, visvim was started in 2000 by Hiroki Nakamura after leaving his position as a designer at Burton Snowboards. In Japan, Honda’s official Instagram account features mostly user-generated content encouraging their audience to use the #MeandHonda. Most used hashtags:#hondalove is their most-used hashtag. How do they do it:They feature Highlights of Instagram Stories for each of the locations, countries in which they have a physical store. Neighborhood’s designs are a twist to the classic American clothing. Usually, it’s a reflection of art, paintings, and sculptures combined with a new collection from the brand. They also feature photos in a Story format from the Pokemon day anniversary. The product’s aesthetic has been described as derivative and unoriginal. Mastermind’s seasonal deliveries have been stopped by the designer, but the label still collaborates with other brands. Jun Takahashi launched it in 1993 as a high-end label of streetwear clothing for men, women, and children. For example, if they have a video where they are showing rice they will use the most popular hashtag for that food. It's hard to find clothing that fits tall people. Let us know in the comments below! All videos are around the 1-minute mark. Unique approach:They seem to run multiple events around the world with the most famous one being the world championship. Snidel is the brand for you when you describe your personal style as feminine and minimalist. How do they do it: They use branded content and branded hashtags to push their latest collections, promotions to their audience. Description:The Tokyo Disney Resort (東京ディズニーリゾート Tōkyō Dizunī Rizōto) is an amusement park and vacation resort which is located in Chiba, Japan, east of Tokyo. The brand’s attention to detail is praise-worthy. Check out these Jeans for Skinny Guys. While some of them may be unfamiliar, many are household names, with their products and services a firm fixture on our high streets and beyond. Description:Honda is a famous global brand originating from Tokyo, Japan. The iconic clothing store’s brand name is an abbreviation of ‘caveat emptor’, the Latin phrase for ‘buyer beware’. The same goes for Stories, if they start using Instagram Stories, the brand can expect, more engagement and more fans the minute they do this. The store is known for its signature ornate shirting and outwear. Most user-generated#commedesgarcons is user-generated content, a hashtag used by the fans of the brand, however, this hashtag is not being featured by the official account. Purpose/Goal:To build a community around their brand in all the countries via local Instagram accounts. Try EmbedStories – #1 Instagram Stories platform, fetch, manage and display your Instagram stories on any website with shoppable links. Jane is head of business development at EmbedSocial, explores new market needs and helps the team to build solutions for new customer segments. Luckily, this extends across all items of clothing – from t-shirts, to jackets, to hats. The brand was established in 1994 by Shinsuke Takizawa. There is also one sponsored video by rizap collection. WTAPS is one of the leading menswear brands that came into focus after the Harajuku phenomenon of the 1990s. He’s famous for mixing Asian and Japanese styles with European fashion. Mastermind is a brand for the rich and famous. In our last post, we discussed the best Online Fashion Brands and today we’ll be focusing specifically on Japanese brands. When you visit to Japan, it is not difficult to find Japanese cosmetics in drugstores. I blog unprofessionally from time to time. The Inside Story of Japan's Beauty and Skincare - plus a Chance to WIN Some Top Brands! Rolex is the fourth most popular luxury brand online this year. Once clicked it redirects to their official channel on Twitch. Among . Category: Food | # of followers: 4 million. They are overpriced, some going as far as $100 for a simple tee with a quote. They tag their accounts, they provide a little intro into their life and profession and they add their branded hashtags in the caption. The Nissan Note was the most-popular model and the Honda N-Box the favorite kei mini-car. Shibuya 109 Mall, Japan, 〒150-0043 Tokyo, 渋谷区Dogenzaka, 2 Chome−29−1 5/18 (木)~5/22 (月) LUMINE CARD 10%OFF ・ ・ 本日よりルミネ10%OFF!� Other than being known for its fascinating styles, the brand has also done numerous collaborations with Levis. Results: On average, TastyJapan for each post they have on their Instagram account, they get, 30k-60k likes, 50-300 comments, their videos reach 300l-600k views and they post on average 16 posts/per week. It’s a brand that initially specialized in denim wear but has since branched out into a full fashion range. But that’s no longer the case. They also accept features via DM asking owner and photographer information for credit. How they do it:They use, Instagram Stories, user-generated content, Instagram features, hashtags and they maintain 10+ different Instagram accounts that are specific to countries and continents/regions. Mercedes-Benz had weaker sales in Japan in line with the broader market but remained the best-selling foreign brand. Because of its hip and trendy designs and super affordable prices, it is particularly popular among young adults. The color black and the brand’s iconic skull and crossbones logo are the staples of the brand. 01 Apple +38% $322,999m. Moreover, from stylish to chic, over the last few years, the Japanese clothing brands have pushed the boundaries of style. Finding:Tastemade Japan uses all features available on Instagram to connect with their audience. For those of you who are still unaware of what Japan has in store for you, look at our picks for the top 15 Japanese clothing brands. Japan is one of the fastest-growing markets for Instagram. Results:On average, Pokemon for each post they have on their Instagram account, they get, 20k-90k likes, 200-1000 comments, their videos reach 200k-400k views and they post on average 4 posts/per week. Most used hashtags in the Japanese language:#MeandHonda #photo #honda #honda_colorgram are the most used hashtags. All. They use the bio link to promote their special event, an exhibition in Paris, that focuses purely on UNIQLO top-quality knitwear essentials. But this illustrious tea brand didn’t start off by selling Japanese … The products may seem unaffordable for some. United Arrows spread Japan’s spirit and taste to the world, and that continues to be their business model’s epicenter. They also do cross-promotion as you can notice the same content on their Youtube channel and on their Facebook page and Instagram account. I consider myself to be a fast learner unless the one teaching me is my mother. The clothing line comprises of seasonal designs, a range of colors and patterns. How they do it:Pokemon uses Instagram Stories, branded content, and runs campaigns whenever they have something new to offer to their audience by following the bio link. It’s a beautiful cartoon-like Instagram Story showcasing the key features/benefits that new model owners can expect once they purchase Honda car models. Issey Miyake’s clothes are light, practical, washable, and they don’t crease. It designs interior decoration, furniture, accessories, shoes, and clothing (of course). It is one of the brands in the world, with over 900 stores spread throughout Asia, the USA, and Europe. Purpose/goal: CEO – Make a business out of a massive intellectual property that was built digital-first. Lululemon, the popular yoga wear brand, launched in Japan in 2016. Perhaps, one of the most famous clothing brands of Japan revolves around classic and traditional clothing. Bio link:They use a bio link to promote the newly developed Nissan GT-R50 developed in partnership with ItalDesign. If you’ve always tried the uber-cool style of Harajuku, you’ve got to go to WEGO. Do they use IGTV?Yes, currently Nissan uses IGTV and they have 3 videos in total. The colors mentioned are sometimes inaccurate. Japan is a technological hub and most of the advancements in the field of technology are spring up from this country. The clothing line comprises of seasonal designs, a range of colors and patterns. And if we compare the relative usage, when we factor Japan’s total population of 127 million, we get 19%, which basically means that there is a huge opportunity for growth and companies need to start working on an Instagram strategy. Takizawa’s passion for the historic subculture of motorcycles drove him to design leather jackets, flannels, and sweats. He used to work as an apprentice for Comme de Garcons, another iconic Japanese fashion brand. Finding:Pokemon has an account on Twitch. Perhaps, since recent years, the Japanese clothing brands are best known for their denim, use of multiple fabrics, and incorporation of patchwork designs. With more than 24 million Instagram users it is the 7th country in the world with the biggest use of this social media network. When it comes to Japanese fashion, it appears that individual interpretations of what constitutes ‘stylish’ exist. NUMBER (N) INE’s contemporary designs are a demonstration and expression of culture with their sheer mastery of texture and layering. Before you head out to shop, don’t forget to check out these Japanese Fashion Trends 2020 For Men & Women To Follow. The Japanese designer’s creations are innovative and technology-driven. Comme des Garçons is all about state-of-the-art fashion. Results:On average, UNIQLO for each post they have on their Instagram account, they get, 10k-20k likes, 50-100 comments, their videos get 100k-150k views and they post on average 2 posts/per week. Sk8thing and Toby Feltwell founded the Tokyo based fashion outlet. Again they are encouraging their audience to share photos of their Nissan cars and use the #5523 hashtag. Category: Entertainment, Video Games | # of followers: 1.73 million. favorite_border Like. On an average day, I can be seen running from my responsibilities. They have a “full-stack” production model i.e. Also, they combine the car model hashtag with a new technology developed by Honda and embedded into the new car model. They put emphasis on car and motorcycle owners of Honda by encouraging them to post photos and use specific hashtags if they want their “baby” to appear on Honda’s official Instagram account. Mobile Phones have become inherent part of our lives. Not only are they the largest motorcycle manufacturer but they also manufacture the most internal combustion engines in the world. Ramidus, or Head Porter, as it was previously known, is the brand best known for its black nylon products with a bright orange lining that has unparalleled popularity in Japan. According to the Forbes Global 2000 list, these are the top 10 biggest companies in Japan. The study analyses data from 18,000 daily household good brands in 43 countries across five continents. Hidehiko Yamane founded the brand in 1991, in Osaka, Japan. In this article, we have prepared a list of top mobile phone brands in the world using business parameters like shipments, sales/revenue, profit. The brand’s streetwear biker aesthetic is distinctive and has received acclaim. Top 10 Must-Buy Japanese Cosmetic Brands. The measurements for jeans have been reported faulty. Do they use Instagram Stories: Yes, Tasty Japan uses Instagram Stories. Have a look at Cute Outfits for Skinny Girls. First established in Tokyo, this fashion retail brand has over 150 stores in Japan today. Issey Miyake, the Japanese label, is a true revolutionary with its iconic prism handbags and geometric panels. For all interested Japanese companies click here to contact our team in Tokyo for more details and questions. It’s a tradition that really took off in the 1970s, when Seiko’s quartz movements revolutionised the entire industry. The most popular and the 9th most famous household & personal care brand . They use the bio link to promote their app where their Instagram audience and fans can learn more about their recipes. It’s been around since the 1980s and the rest of the world has only just caught up. Yes, they have in total of 8 videos. Japanese fashion used to be one of the best-kept secrets. In return, Nisan Japan will feature these photos on their official Instagram account. Type of content:Honda is all about user-generated content and beautiful photos. The Japanese clothing brand is perhaps, in recent years, best known for its use of multiple fabrics and incorporation of patchwork designs. KENZO’s bright colors and vivid graphics are hard to miss these days. They follow a pattern where most of the posts on their Instagram account features user-generated data. The brand inspired by authentic military designs is a mixture of streetwear and contemporary clothing. Learn how your comment data is processed. Take half-way decent photos of books and post them on Instagram and also run a small handicraft business. They have a great copy above the bio link “Remember to show us your #hondalove. The clothing line ranges from classic denim to their iconic ‘savage’ series. $307 – $1886 available at Matches Fashion. Price Range: $52 – $947 at Vestiaire Collective. Harajuku fashion is named after Harajuku Station in Tokyo. $29 – $779 for men’s apparel available at End Clothing. 02 Amazon +60% $200,667m. They don’t use IGTV at the moment. When it comes to Japanese brands, Uniqlo tops the charts. Hino sales were slightly weaker but maintained its tenth place. It is regarded as the epitome of Japan’s stylish, tailor-made, and couture clothing. They also ask their fans and audience, should they visit the resort to take a picture and use the #tokyodisneyresort hashtag. The idea is to see how they have been using Instagram so brands that are in a similar niche market or industry can learn from this and ‘re-use’ some of their tactics. The brand was established in 1994 by Shinsuke Takizawa. Undercover products are priced $169 – $2,069, available at End Clothing. Other hashtags include #cdg. Isuzu was the best-performing top-ten brand in Japan in 2019. Most popular hashtags:#uniqlo #uniqlolifewear #lifewear #uniqloknit #lifewearportraits. Purpose/goal:The goal of the Tokyo Disney Resort is to provide a sneak peek into the world of Disney to its large audience on Instagram. Description: Nissan is a Japanese multinational automotive company famous for selling cars under the brands of Nissan, Infiniti, and Datsun. Vizio makes affordable Flat TVs. Most popular hashtags:#bape #baper #bapeforsale #damg #bapexxv #harajuku #BAPEEYEWEAR. How they do it:Their most frequent approach is featuring photos of their activities and the latest designer clothes. His slogan is’ Healthy, Happy, Sexy,’ which is what women should feel inside out. Beams is a hot favorite worldwide with over 140 stores spread throughout Japan, New York, China, Hong Kong, Milan, and Paris. Brand’s Portfolio: Ramidus, or Head Porter, as it was previously known, is the brand best known for its black nylon products with a bright orange lining that has unparalleled popularity in Japan. Most used hashtags in the Japanese language: #コムデギャルソン – this is the name of the brand in Japanese. Takizawa’s passion for the historic subculture of motorcycles drove him to design leather jackets, flannels, and sweats. It’s the best form of self-expression for Japanese kids. It features the new Nissan GT-R50 model designed in partnership with Italdesign. Looking back on this experience, Lululemon analyzed why it failed. The 90’s brand is a protege of Shin. Let me give you a look at how big this brand is– the 2017 Met Gala theme was based on Rei Kawakubo (the founder) and Comme des Garçons. Results:On average, The Tokyo Disney Resort for each post they have on their Instagram account, they get, 100k-120k likes, 50-200 comments, they don’t use videos and they post on average 3 posts/per week. He’s famous for mixing Asian and Japanese styles with European fashion. Honda was again the second largest carmaker in Japan while both Suzuki and Daihatsu overtook Nissan. Category: Automotive | # of Followers: 2.66 million. Unique approach:Honda’s unique approach lies in its commitment to put emphasis on user-generated content. Brand’s Portfolio: Hidehiko Yamane founded the brand in 1991, in Osaka, Japan. The name of the brand was created when the designer browsed through Latin words that began with ‘v.’ Perhaps, one of the most famous clothing brands of Japan revolves around classic and traditional clothing. Description: Founded back in 1973, Comme des Garçons is a Japanese fashion brand managed by Rei Kawakubo. Price Range: Undercover products are priced $169 – $2,069, available at End Clothing. This site uses Akismet to reduce spam. The world-renowned luxury watch company is also featured on Forbes top 100 most valuable brands in the world, taking spot 78 with an estimated brand value of $9.1 Billion. Category: Fashion | # of followers: 1.65 million. Brand’s Portfolio: Neighborhood is the original streetwear brand of Japan. They focus on branded content exclusively without featuring user-generated content on their official Instagram account. Photo credit to henochan_butsu from Instagram. Price Range: $29 – $779 for men’s apparel available at End Clothing. She headed the division ‘ Issey Sports’ before starting her own business with her mentor’s encouragement. 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